I-Pinterest ingenye yezinkundla ezingcono kakhulu ze-inthanethi zokwabelana ngezithombe nokuthuthukisa ubukhona bakho obubonakalayo. Iwusizo ikakhulukazi kulabo abanamabhizinisi asekelwe ezithombeni, njengabathwebuli bezithombe, abaklami bezithombe, nama-blogger emfashini. Kulo mhlahlandlela, uzofunda ukuthi ungazilayisha kanjani izithombe ku-Pinterest futhi uthuthukise iphrofayela yakho ebonakalayo ukuze ukwandise ukuchayeka kwakho nokuzibandakanya nabalandeli bakho.
Lungiselela iphrofayela yakho ye-Pinterest
Ngaphambi kokuthi uqale ukulayisha izithombe, kubalulekile ukwenza isiqiniseko sokuthi iphrofayela yakho ye-Pinterest ithuthukisiwe ukuze ikhange izethameli zakho ozihlosile. Yenza lezi zinyathelo ezilandelayo:
- Dala igama lomsebenzisi nencazelo esebenzayo: Igama lomsebenzisi kufanele libe lula ukulikhumbula futhi lihlobane ne-niche yakho noma imboni. Incazelo kufanele ifake amagama angukhiye afanelekile ukuze uthuthukise igama lakho SEO futhi uhehe abalandeli abanentshisekelo kokuqukethwe kwakho.
- Faka isixhumanisi kuwebhusayithi yakho: Qiniseka ukuthi ufaka isixhumanisi kuwebhusayithi yakho noma ibhulogi, lokhu kuzosiza ukushayela ithrafikhi kusuka ku-Pinterest kuya kwezinye izinkundla zakho ze-inthanethi.
- Sebenzisa isithombe sephrofayela esicacile nesihehayo: Isithombe sephrofayili sekhwalithi ephezulu sizokwenza iphrofayela yakho ibukeke yobungcweti futhi ikhanga izivakashi.
Khetha izithombe zekhwalithi ephezulu
Ukukhetha izithombe zekhwalithi ephezulu kubalulekile ukuze ubambe ukunaka kwabasebenzisi ku-Pinterest. Cabangela okulandelayo lapho ukhetha izithombe zakho:
- Qiniseka ukuthi izithombe zakho zinokulungiswa okuncane okungamaphikseli angu-600 x 900. Izithombe ezincane zingase zibonakale zifiphele futhi ziyikhwalithi ephansi endaweni yesikhulumi.
- Khetha izithombe ezinemibala egqamile, ekhangayo, njengoba lezi zithanda ukwenza kangcono ku-Pinterest.
- Sebenzisa izithombe zangempela noma nini lapho kunokwenzeka. Uma usebenzisa izithombe zesitoko, qiniseka ukuthi ziyikhwalithi ephezulu futhi zihambisana nokuqukethwe kwakho.
Lungiselela izithombe zakho ze-SEO
I-SEO Kubalulekile futhi ku-Pinterest, njengoba inkundla isebenzisa i-algorithm yokusesha ukubonisa okuqukethwe kubasebenzisi. Lungiselela izithombe zakho ze-SEO ngokulandela lezi zinyathelo:
- Qiniseka ukuthi izithombe zakho zinamagama achazayo wamafayela afaka amagama angukhiye afanelekile. Isibonelo, esikhundleni sokuthi “image1.jpg,” qamba isithombe “healthy-recipe-green-salad.jpg.”
- Sebenzisa umsebenzi we-"alt" ukwengeza izincazelo zombhalo ezithombeni zakho. Lokhu kusiza izinjini zokusesha zikhombe izithombe zakho ngendlela efanele futhi kuthuthukisa ukufinyeleleka kubasebenzisi abangaboni kahle.
- Uma ulayisha isithombe, faka incazelo enemininingwane nehehayo esigabeni "Incazelo". Sebenzisa amagama angukhiye abalulekile ukuze ukhulise ukubonakala emiphumeleni yosesho ngaphakathi kwe-Pinterest ne-Google.
Hlela amabhodi akho ngempumelelo
Ukuhleleka okuhle kwamabhodi akho ku-Pinterest kubalulekile ukuze usize abalandeli bazulazule kalula okuqukethwe kwakho. Sebenzisa le mikhuba elandelayo:
- Dala amabhodi athile esihlokweni ngasinye noma isigaba. Isibonelo, uma uyi-blogger yemfashini, ungaba namabhodi ahlukene “Emfashini Yasentwasahlobo-Ehlobo,” “Izisetshenziswa,” kanye “Nesitayela Somgwaqo.”
- Sebenzisa amagama ebhodi I-SEO-friendly eziqukethe amagama angukhiye afanelekile ukusiza ukuthuthukisa ukubonakala kumiphumela yosesho.
- Setha izithombe zekhava ezikhangayo nezimele ibhodi lakho ngalinye.
Phromotha izikhonkwane zakho kwezinye izinkundla
Ukuze ukhulise abalandeli bakho futhi ukhuthaze izikhonkwane zakho, kubalulekile ukwabelana ngazo kwezinye izinkundla ze-inthanethi. Nayi eminye imibono yokuthuthukisa izikhonkwane zakho:
- Yabelana ngezikhonkwane zakho kuma-akhawunti akho e-Facebook, Twitter kanye ne-Instagram ukuze ukwandise ukuchayeka futhi ukhuthaze abalandeli bakho ukuthi bavakashele iphrofayela yakho ye-Pinterest.
- Hlanganyela nabanye abasebenzisi be-Pinterest bese ushintshanisa izikhonkwane ukuze ukhulise ukufinyelela kwakho.
- Engeza izinkinobho "Londoloza" ezithombeni ezikuwebhusayithi yakho noma ibhulogi ukuze izivakashi zikwazi Londoloza kalula izithombe zakho kumabhodi akho e-Pinterest.
Ngokulandela lawa macebiso, ungathuthukisa ikhwalithi nokubonakala kwezikhonkwane zakho, okukuvumela ukuthi uthole okuningi kuphrofayela yakho ye-Pinterest. Njengoba iphrofayili yakho ebonakalayo ithuthuka, uzokuthola kulula ukuheha nokubandakanya izethameli ozihlosile, okuzokuvumela ukuthi ukhule ku-inthanethi futhi ufeze izinhloso zakho.