Isayensi kanye ne-psychology ngemuva kwamabhokisi e-Apple

Amabhokisi emikhiqizo ye-Apple abonakala elula, cishe isiqephu sekhadibhodi esisiphonse edroweni Uma nje uqala ukuthola i-iPhone noma i-Mac, uyamangala. Kodwa ngemuva kwalokho kupakishwa kulele isayensi, isayensi yezengqondo, kanye nomklamo omkhulu kunalokho ongakucabanga. Eqinisweni, eCupertino, kunethimba elizinikele kuphela ekusebenzeni kuleyo mizuzwana embalwa ebalulekile phakathi kokubamba ibhokisi nokubona idivayisi okokuqala.

Selokhu uSteve Jobs ebuyele ku-Apple kanye nobudlelwano bakhe noJonathan Ive, lo mkhiqizo washintsha. Isenzo sokuvula ibhokisi siyingxenye ebalulekile yesipiliyoni se-AppleAkuyona nje ukumaketha okuhle: kuyisu elihlelwe ngokucophelela, eligcwele amalungelo obunikazi, izifundo zelebhu, ukuhlolwa kokungqubuzana komoya, ukukhethwa kwezinto ezibonakalayo, amaphunga athile, kanye nokunaka okucishe kugxile emininingwaneni okuhlala kuphila ngisho nangemva kweminyaka uJobs noJony beshiye inkampani.

Ifa likaSteve Jobs noJony Ive entweni elula njengebhokisi

Lapho uSteve Jobs ebuyela e-Apple ngo-1997, wathola umklami osemusha waseBrithani onamahloni, ongakhulumi kahle, onekhono elinonya lokucabanga ngezinto: UJonathan Ive, owaziwa kakhulu ngokuthi uJony IveUJobs wabona kuye isihluthulelo sokuklama kabusha hhayi nje kuphela imikhiqizo, kodwa nakho konke okwakuyizungezile, kusukela kudivayisi uqobo kuya endleleni eyethulwa ngayo emhlabeni.

Lokho kubambisana kwaveza izithonjana ezifana I-iPhone, i-iPad, i-Apple Watch, ama-AirPod noma ipaki lama-apulaKodwa kukhona futhi into enganakwa kakhulu: ulimi lwamabhokisi e-Apple. Bengiqiniseka ukuthi ukupakisha kufanele kusebenze njengebhayisikobho: indaba yomkhiqizo kwakufanele iqale ngesikhathi umsebenzisi ethola ibhokisi, ngisho nangaphambi kokuthinta idivayisi.

Kuze kube yileso sikhathi, amabhokisi omakhalekhukhwini ayenjalo, uma sikubeka ngembaba, Amabhokisi angenamphefumulo: izithombe, ama-logo omqhubi, umbhalo ogcwele ngezincazelo kanye nezimangalo zezentengiselwano. I-Apple yanquma ukuhlukana nayo yonke into futhi yakhetha indlela ehluke ngokuphelele: ubuncane, imfihlakalo kanye nobuhle obuklanywe ngokucophelela kangangokuthi ngisho nebhokisi elingenalutho liyakhanga.

Ushintsho lwalunamandla kangangokuthi ngisho nephakheji yokuqala ye-iPhone yagcina ibhalisiwe njenge ilungelo lobunikazi lokuklama ngo-2007UJobs no-Ibe befuna ukulawula ngisho nochungechunge oluqondile lokuvula, njengokungathi umdlalo ohlukaniswe ngezenzo ezicacile umsebenzisi adlula kuzo ngaphandle kokuqaphela.

Okumangalisayo ukuthi, yize uJony I eshiye i-Apple ngo-2019 kwathi uSteve Jobs washona eminyakeni ecishe ibe yi-14 eyedlule, ifilosofi yakhe isaphila. Amabhokisi e-iPhone 17 kanye nemikhiqizo efana neVision Pro ayaqhubeka nokusebenzisa izimiso ezifanayo: Imigqa ehlanzekile, ulwazi olufanele, izinto zokwakha zekhwalithi ephezulu, kanye nokuvulwa okubalwa kuze kufike ku-millimeter. ukuvusa umuzwa othize engqondweni yomsebenzisi.

Indlela i-Apple eyavuselela ngayo ukupakisha: kusukela ezincwajana ezihlotshisiwe kuya ku-minimalism ephelele

Uma ukhumbula omakhalekhukhwini bangaphambi kwe-iPhone, amabhokisi abo ayewuhlobo oluthile lwe- isikhangiso esiphrintiwe: izithombe ezinkulu zedivayisi, amalogo amakhulu opharetha, kanye nezigaba zombhalo eziqhosha ngama-megapixel, imemori, ubuchwepheshe besikrini, nezinye izici.

Nge-iPhone yokuqala, i-Apple yenze ushintsho olukhulu. Ibhokisi laba yinto ecishe ithule: Isithombe esenziwe ngokucophelela sedivayisi cishe ngobukhulu obufana nobomuntu, esiphrintiwe ngevolumu nokukhanyaIgama lomkhiqizo ezinhlangothini nokunye okuncane. Akukho zincazelo ezingapheli noma ukuqhathanisa nabancintisana nabo. Umyalezo oyimfihlo wawucacile: "Bheka lokhu, sizokutshela okunye kamuva."

Le ndlela iye yathuthukiswa eminyakeni edlule. Isizukulwane ngasinye esisha se-iPhone silethe amabhokisi amancane, amancane anezesekeli ezimbalwa ngaphakathiOkokuqala i-adaptha yamandla yanyamalala, kwabe sekulandela izitikha ze-Apple ezidumile, kodwa umuzwa wokubamba umkhiqizo okhethekile uhlala unjalo. Icebo liwukuthi isipiliyoni siklanywe kahle kangangokuthi umsebenzisi akavamile ukuzizwa sengathi kukhona okushodayo ngesikhathi sokuvula ibhokisi.

Lo mbono usuthandwa kakhulu kangangokuthi kunenqwaba yabaqoqi abagcina futhi babonise amabhokisi e-iPhone njengokungathi banjalo. izingcezu ezincane zomklamo wezimboniFuthi-ke, eminye imikhiqizo ikopishe iresiphi: kulezi zinsuku akuvamile ukuthola i-smartphone esezingeni eliphezulu engazami ukulingisa ubuhle obuhlanzekile nobucophelelayo ekupakisheni kwayo.

I-Apple isebenzise le ndlela yokucabanga kweminye imikhiqizo. I-iPod nano yayinebhokisi layo elinelungelo lobunikaziIbhokisi lalicacile futhi lincane, livumela idivayisi ukuthi ibonakale ngqo, ngaphandle kwezingqimba eziphakathi. Umyalezo wawucacile: ibhokisi licishe libe uhlaka; inkanyezi yilo mdlali omncane. Ngakolunye uhlangothi, i-Apple Vision Pro iza ebhokisini elikhulu, elinobukhazikhazi, lapho i-headset ihlezi khona njengegugu noma indebe, ilungele ukugcinwa ngumnikazi wayo omusha.

Izinsika ezine zengqondo ngemuva kwebhokisi le-iPhone

Ukwakheka kwebhokisi le-Apple akuwona umphumela wokuqamba kabusha. Ngemuva kwayo yonke imininingwane kukhona i-psychology yabathengi kanye nokumaketha kusetshenziswe ngokucophelelaLe nkampani iyazi ukuthi ukuxhumana kokuqala kwangempela komsebenzisi nomkhiqizo akukhona lapho ewuvula, kodwa lapho ethatha ibhokisi, elithinta, elivula, futhi ephunga okuqukethwe yilo.

Ochwepheshe abaningi bokumaka kanye nokuziphatha kwabathengi bayavuma ukuthi ukupakishwa kwe-Apple kusekelwe ezinsikeni ezine ezinkulu zengqondo eziphindaphindwayo isizukulwane ngesizukulwane, ikakhulukazi ku-iPhone:

• Injabulo nokulindela
• Ubuncane kanye nokuqonda ikhwalithi
• Izinto ezishukumisa imizwa
• Ukwenza isiko lokukhipha ibhokisi

Injabulo kanye nokulindela Ziqala ngomzuzu obambe ibhokisi. Uyazi kahle ukuthi yini engaphakathi; ukubonile kumawebhusayithi, ezikhangisweni, nasezinkundleni zokuxhumana, kodwa noma kunjalo, kuvela uhlobo oluthile lokungezwani okujabulisayo: usele ngemizuzwana embalwa nje ukuthi ube naleyo nto obuyilindele amasonto noma izinyanga.

Umklamo wokupakisha usebenza cishe njenge-trailer ethule: Kukufundisa ngokwanele ukukwenza ufune okwengeziwe.Isithombe se-iPhone esembozweni sinembile futhi singokoqobo kangangokuthi uyibona ngokoqobo le divayisi, kodwa isahlukaniswe yisithiyo esibonakalayo. Lelo banga elincane yilona eligcina ukulindela kuphila.

Ngokuqondene ne ubuncane kanye nomuzwa wekhwalithiI-Apple igwema ukukujikijela ngezincazelo zobuchwepheshe. Awudingi ukubona uhlu lwabaprosesa, ama-gigabytes e-RAM, noma isivinini senethiwekhi ebhokisini. Konke kuncishisiwe kwaba yizinto ezimbalwa ezihlanzekile nezicacile. Lokhu kuthula kolwazi kudlulisa umyalezo onamandla: "Asidingi ukukufakazela ngokubhala; uzobona ukuthi ingakwenza ini."

Ngaphezu kwalokho, izinto ezikhethiwe, ubukhulu bekhadibhodi, uyinki, ukuqeda oku-matte noma oku-satin kancane... konke kunegalelo ekwenzeni ibhokisi lizizwe liqinile, lihle, futhi lisezingeni eliphezulu. Ubuchopho bakho cishe buhlobanisa lokho ngokuzenzakalelayo, uma Ingxenye "engavamile" kakhulu yomkhiqizo yenziwe ngokucophelelaOkuqukethwe akufanele kube yinto ebaluleke kakhulu.

Emkhakheni we isisusa sezinzwaI-apula idlala ngezinzwa eziningana ngesikhathi esisodwa. Ukuzwa kwekhadibhodi uma uslayida isivalo sivuleka, ukushaqeka kokungqubuzana, ukumelana okulawulwayo lapho uhlukanisa izingxenye ezimbili zebhokisi, kanye, nephunga eliyisici abasebenzisi abaningi abalibona ngokushesha ngokuthi "iphunga le-apula."

Awucabangi izinto: lelo phunga aliyona into eyenzeka ngengozi. Phakathi koyinki, iglue, ama-varnish, kanye nokwelashwa ngekhadibhodi, inkampani ithola iphunga elibonakalayo elizwakalayo kuqinisa inkumbulo yesikhathi sokwethulwa komkhiqizoKangangokuthi amakha aphefumulelwe yiphunga le-apula elisha eliphuma ebhokisini aseqalile ukukhishwa.

Ekugcineni, kukhona umkhuba wokukhipha ibhokisiNgokuhamba kwesikhathi, ukuvula i-iPhone sekuyinto encane, cishe engcwele kubasebenzisi abaningi. Kwenziwa kancane kancane, kuqoshwe kuvidiyo, kwabelwane ngayo ezinkundleni zokuxhumana, futhi kuphawulwe bukhoma. Ukuvula amavidiyo kugcwala i-YouTube, i-TikTok, ne-Instagram esizukulwaneni ngasinye esisha.

Into ethakazelisayo ukuthi ngisho nalabo abangenalo idivayisi babhekana nengxenye yalowo muzwa ngendlela engeyiyo. Ukubukela omunye umuntu evula ibhokisi nakho kudala isifiso nokuxhumana nomkhiqizo.I-Apple ikwazile ukuguqula into yansuku zonke njengokuvula iphakheji ibe okuqukethwe okufiselekayo okusabalala emhlabeni wonke emahoreni ambalwa nje.

Ukungqubuzana okulawulwayo: isayensi yokuthatha imizuzwana eyisikhombisa ukuvula ibhokisi

Enye yezimfihlo zokupakisha ezigcinwe kahle ze-Apple yinto ebonakala sengathi incane uma uyibuka kuqala, kodwa ilinganiswa ngengilazi yokukhulisa: ukumelana okunikezwa yibhokisi lapho livulwaUma uthole i-iPhone entsha eminyakeni embalwa edlule, ngokuqinisekile uyakhumbula lowo muzwa wesembozo esingawi ngokuzumayo, kodwa sishelela kancane ngenkathi umoya ungena kancane kancane.

Lokhu kubizwa ukungqubuzana okulawulwayoFuthi akugcini nje nge-Apple. Eminye imikhakha yobukhazikhazi, njengokwenza amawashi nobucwebe, nayo iyayisebenzisa. Umqondo ulula kakhulu: ukwenza ukuvulwa kungabi ngokushesha, kodwa kuhlale isikhathi eside ngokwanele ukudala ukungabaza, ngaphandle kokukhungathekisa umsebenzisi.

Endabeni ethile ye-iPhone, i-Apple ihlole futhi yalungisa ukwakheka kwamabhokisi ayo elabhorethri yangaphakathi egxile ekupakisheni kuphela. Ngemva kokuphindaphinda kaningi, baphetha ngokuthi imizuzwana eyisikhombisa yisikhathi esifanele ukuze isivalo sishelele kusukela ngesikhathi uqala ukusihlukanisa kuze kube yilapho ingaphakathi libonakala ngokuphelele.

Phakathi naleyo mizuzwana, ubuchopho bakho busemodini "yokulinda okuvuzwayo". Uzizwa ulwa kancane nomoya ophuma phakathi kwezingxenye ezimbili zebhokisi, kodwa ngaphandle kokuthi uvale ngempela. Lokho kushelela okubushelelezi kubalulekile: kufanele kube nokunyakaza njalo. Akufanele neze ibambeke noma iwe ngokuzumayo.Uma ucabanga ngakho, umuzwa ohlukile kakhulu ekuvuleni umkhiqizo oshibhile, obhokisi lawo livuleka ngaphandle kokuphikiswa noma ngisho nangokungahlelekile.

UJobs no-I baye bakubona kubaluleke kakhulu kangangokuthi bacabanga ukuthi ukuvulwa kwale nkulumo kudlala ngezenzo ezintathu ezichazwe kahle: okokuqala, Ubona ibhokisi bese uthola umbono walokho okukulindeleNgemuva kwalokho, ubona ukumelana okulawulwayo njengoba uwuvula futhi ukulindela kwakho kukhula; ekugcineni, kufika impumuzo encane lapho ingaphakathi seliveziwe ngokuphelele futhi unedivayisi phambi kwakho, isilungele ukuqoqwa.

Lowo muzwa wokugcina wokukhululeka awuyona ingozi. Ezingeni lokungazi lutho, kuqinisa umqondo wokuthi uma inkampani inikela ngomzamo omkhulu kangaka endleleni ibhokisi elivulwa ngayo, umkhiqizo ongaphakathi uzoba sezingeni eliphezulu. Kudingeka kucwengisiswe kakhulu.Kuyisignali esithule kodwa esinamandla kakhulu sekhwalithi ephezulu kanye nokunaka kakhulu imininingwane.

Kusukela ephunga kuya emsindweni: ulwazi oluzwakalayo lokuvula umkhiqizo we-Apple

I-Apple iyazi kahle lokho Asithengi ngamehlo ethu kuphela.Ubuchopho buthatha izinqumo zokuthenga busebenzisa izinzwa eziningi, kanti ukukhipha i-iPhone noma enye idivayisi evela kumkhiqizo kuklanyelwe njenge-symphony encane yezinzwa.

Iphunga lingenye yezinto ezithakazelisa kakhulu. Amabhokisi e-apula anephunga elihlukile kakhulu abantu abaningi abaliqaphela ngokushesha. Akukhona ukuthi kukhona "iphunga elisemthethweni," kodwa likhona. inhlanganisela yezinto zokwakha kanye nezinqubo zokukhiqiza (oyinki, ama-varnish, ama-glue, uhlobo lwekhadibhodi) okuholela kulelo phunga elibonakala kalula.

Leli phunga lihlotshaniswa ngokushesha nesikhathi sokusetshenziswa komkhiqizo omusha, futhi lokho kuyenza ibe khumbula ngokujulileKangangokuthi amaphunga avele aphefumulelwe yiphunga le-Mac noma i-iPhone esanda kukhishwa ebhokisini, eklanyelwe ngqo ukuvusa leyo ngxube yenjabulo, ubusha kanye nokukhethekile.

Esinye isici esibalulekile umsindo. Ukususa isembozo, ukushelela izivikelo zesikrini, noma ukususa amafilimu okuvikela ezisekelini konke kukhiqiza imisindo ehlukene. ukuchofoza okuncane kanye nokuhleba okukhethekile kakhuluLezi yimisindo ephindaphindwayo njalo uma uvula umkhiqizo we-Apple, futhi lokho kuphetha ngokuba yingxenye yesiko elicishe libonakale endlebeni.

Ukubona nokuthinta nakho kudlala indima. Indlela i-iPhone ebonakala ngayo ibekwe ebhokisini, iphakathi nendawo, cishe intanta, iveza umuzwa wokuthi Ubheka ucezu oluyigugu, olubekwe ngokucophelelaIzesekeli zibekwe ezindaweni ezifihliwe, ngaphandle kokuxinana noma izintambo eziboshiwe, okuqinisa umqondo wokuhleleka nokulawula.

Ngisho namanje, lapho ibhokisi liqukethe izinto ezimbalwa ezengeziwe kunaseminyakeni embalwa edlule, lokho kuhlelwa okubonakalayo kusalokhu kunjalo. Izinto ezingekho (njenge-adaptha yamandla noma izitika) azithinti ukulandelana kwengqondo kokuthi "Ngiyayivula, ngiyayibona idivayisi, ngiyayithatha, ngithola ikhebula, amadokhumenti..." Isikripthi sisalokhu sihambisana, yize okuqukethwe okusebenzayo kuncishisiweikakhulukazi ngenxa yezinqubomgomo zemvelo kanye nezindleko.

Kusukela ekukhangiseni kuya ku-neuron: indlela ibhokisi eliqinisa ngayo ukuxhumana ngokomzwelo

Ukuthanda kwe-Apple ukupakisha akukhona nje ukudala into enhle. Okubalulekile ngempela... yakha futhi uqinise ukuxhumana ngokomzwelo nomkhiqizo isikhathi eside ngaphambi kokuthi uvule idivayisi. Eqinisweni, ulwazi lwe-Apple luqala isikhathi eside ngaphambi kokuba ufike ekhaya unesikhwama sakho esandleni.

Okokuqala, isifiso siyavela: imikhankaso yokukhangisa eklanywe ngokucophelela, ukuvuza okulawulwayo, imicimbi yokuqalisa eba yimibukiso, amawebhusayithi omkhiqizo aklanywe ngokucophelela… Konke kuklanywe ngendlela yokuthi umsebenzisi aqale ukuzibona esebenzisa leyo iPhone, leyo Mac noma leyo Apple Watch isikhathi eside ngaphambi kokuba ayithenge.

Okulandelayo kuza ukuvakashela i-Apple Store, kungaba ngokoqobo noma ku-inthanethi. Esitolo, Inkonzo izolile, ngaphandle kokushesha noma ukucindezeleka.Kuphambene kakhulu nezinye izitolo lapho zikuxosha khona cishe emaphaseji. Zikuvumela ukuthi uzame izinto, ubuze imibuzo, futhi uzithinte. Ukuthenga kuzwakala sengathi yisinqumo sakho kunokuthile okuphoqelelwe.

Ekugcineni, kufika isikhathi esibalulekile: ukuvulwa kwebhokisi ekhaya. Leso sikhathi, esibonakala singabalulekile ngaphandle, yilapho ingxenye enkulu "yomlingo" we-Apple igxile khona. Ukungqubuzana okulawulwayo, iphunga, umuzwa wekhadibhodi, ukukhanya kwedivayisi njengoba kwembulwa... konke lokho kubangela isipiliyoni. izimpendulo zemizwa zomvuzo nokwaneliseka lokho okukugxilisa engqondweni kumkhiqizo.

Lokhu kuchaza ukuthi kungani abantu abaningi kangaka begcina amabhokisi emikhiqizweni yabo ye-Apple. Ucwaningo lwangaphakathi oluvame ukucashunwa lubonisa ukuthi cishe Abasebenzisi abangu-87% bagcina iphakheji yokuqalaHhayi ngoba nje kwenza kube lula ukuthengiswa kwezinto ezisetshenzisiwe, kodwa ngoba ibhokisi linenani elingokomzwelo: likukhumbuza ngesikhathi sokuthenga kanye nesikhathi sokuqala owasebenzisa ngaso leso sixhobo.

Le ndlela akuyona into abanye abangayibiza ngokuthi “inkohliso.” Ukumaketha okuphumelelayo akusekelwe ekuqamba amanga, kodwa kusekelwe ukukholisa ngokuhlangenwe nakho okuqhubekayoUkube umkhiqizo ubungafiki ezingeni elifanele, lowo mlingo wokuqala ubuzonyamalala ngezinsuku ezimbalwa. Kodwa uma ikhwalithi ikhona, ibhokisi lisebenza njengesahluko sokuqala esiphelele sendaba esiqhubeka lapho uqala ukusebenzisa idivayisi empilweni yakho yansuku zonke.

Ibhokisi elihambisana nomkhiqizo: kusukela ku-iPod nano kuya ku-Apple Vision Pro

Esinye isimiso esibalulekile sokupakisha kwe-Apple ukuthi Usayizi kanye nesimo sebhokisi kufanele kuhambisane nohlobo lomkhiqizo.Kubonakala kusobala, kodwa akuwona wonke amabhrendi ayisebenzisa ngendlela efanayo.

Isibonelo esihle yi-iPod nano. Ibhokisi layo, nayo enelungelo lobunikazi, lalilincane, licacile, futhi likuvumela ukuthi ubone idivayisi ngqo. Umyalezo wawucacile: lo mkhiqizo omncane, olula olingana nanoma yiliphi iphakethe, ngakho-ke ukupakishwa kwawo kufanele kube kuncane futhi kuqonde, ngaphandle kwezingqimba ezingadingekile zekhadibhodi zokufihla okubalulekile.

Ngakolunye uhlangothi lwe-spectrum, sithola i-Apple Vision Pro. Ibhokisi layo likhulu futhi liqinile, linengaphakathi elenzelwe ukwenza i-headset izwakale sengathi... ubucwebe obuhle noma umklomelo osanda kuwinaUma uwuvula, umkhiqizo ubonakala ngaphambili naphakathi, ungaphazanyiswa, okukumema ukuthi uwuthathe njengokungathi uyindebe yobuchwepheshe.

I-iPhone ilandele ukuvela okuthile: njengoba izesekeli zangaphakathi sezinyamalele, ibhokisi selinciphile. Isizukulwane ngasinye esisha sivame ukufika sipakishwe kancane kunesangaphambilini, okuqinisa umqondo wokusebenza kahle nokusimama, ngenkathi kugcinwa njalo ukubukeka okuphawulekayo nokubonakalayo ukuthi wonke umuntu uhlotshaniswa nefoni ye-Apple.

Lesi simiso sokuvumelana phakathi komkhiqizo kanye nokupakishwa siphinde safinyelela nakweminye imikhakha. Izinkampani zemidlalo yevidiyo ezifana neBlizzard, isibonelo, ziye zathuthukisa izinhlelo zomqoqi ezineziphakeji ezinhle kakhulu okulandisa indaba kusukela ngesikhathi ibhokisi livulwa. Abasebenzisi be-YouTube bakhulise lokhu ngamavidiyo abo okuvula ibhokisi, okudala isifiso nokulangazelela okwengeziwe phakathi kwabalandeli.

Ukusebenzisa kabusha amabhokisi e-apula: kusukela kusikhumbuzo esithinta inhliziyo kuya kufenisha eyenziwe ngobuhlakani

Ngaphandle kokuhlangenwe nakho kokuqala, amabhokisi e-Apple anempilo yesibili exakile. Abantu abaningi bawagcina engakuthandi ukukhumbula izinto ezidlule, kodwa abasebenzisi abaningi bayawaguqula abe yizinto ezidlule. izinto eziwusizo empilweni yansuku zonkeukusizakala ngekhwalithi kanye nokumelana kwayo.

Ikhadibhodi elisetshenziswa yi-Apple livame ukuba nezindonga ezintathu, lifinyeziwe kakhulu, linezindlela zokwelapha ezenza kube Iqinile, iqinile, futhi iyakwazi ukumelana nomswakama kahleUmphumela uba ukuthi la mabhokisi aqinile kakhulu kunalawo emikhiqizo eminingi kagesi, ngakho ukuwalahla ngqo emgqonyeni kadoti kuzwakala kungavamile.

Ezweni lokwenza izinto ngokwakho, sibone yonke imibono: ukusebenzisa amakesi e-iPhone noma e-iPad njenge izihleli zamadrowa, amashalofu emithi, izitsha zekhebula noma izesekeli yobuchwepheshe, amashalofu amancane akhelwe odongeni noma ngisho namamojula okuhlobisa apendwe futhi enziwe ngokwezifiso.

Abanye abathwebuli bezithombe basebenzise lezi zinto njengebhokisi lokugcina amakhemikhali noma izinto ezibucayi, futhi kukhona ngisho nalabo abahlela amasokisi noma izingubo zangaphansi emabhokisini e-iPad, besebenzisa usayizi nesimo sazo. Uma uneSonto elithule futhi ufuna ukuzijabulisa, ungakwenza lokho. Sika ama-flaps, uqinise amakhona ngeglue nephephaEngeza abahlukanisi bese ugcina unomhleli ohlelekile ngaphandle kokusebenzisa ngisho nesenti.

Kunezibonelo eziningi kakhulu zansuku zonke: amabhokisi e-iPhone agcwele amamabula, amakhadi e-Pokémon, amathoyizi amancane… I-inthanethi igcwele wona. Futhi into enhle ukuthi, ngokuwasebenzisa kabusha, lawo mabhokisi ayekade efanekisela injabulo yokuthola idivayisi entsha anganikezwa impilo yesibili. ziba yisisekelo sezinkumbulo ezintshaesikhundleni sokuhlala nje uqoqa uthuli ekhabetheni.

Iqiniso lokuthi abasebenzisi abaningi bayawagcina akuyona into eyenzekile ngengozi. Ngaphandle kokubaluleka kwawo okungokomzwelo nokuwusizo, iqiniso lokuthi umkhiqizo osetshenziwe uthengiswa kangcono uma upakishwe ekuqaleni lisho ukuthi Ibhokisi libhekwa cishe njengengxenye yomkhiqizo hhayi njenge-wrapper elula elahlwayo.

Lonke loluhlaka lokuklama, ingqondo, kanye nokusetshenziswa kabusha kubonisa ukuthi amabhokisi e-Apple awagcini nje ngokuba nezitsha. Ayisahluko sokuqala endabeni phakathi komsebenzisi nedivayisi yakhe, ithuluzi lokumaketha elithule elikhanga izinzwa zethu nemizwa yethu, kanye nento ebonakalayo enekhwalithi eyanele yokuhlala iwusizo eminyakeni eminingi kamuva. Kungase kubonakale kuyihaba ukukhuluma "ngesayensi" ngemuva kwekhadibhodi, kodwa uma ubona izinga usayizi, ukungqubuzana, iphunga, ubuhle, ngisho nomthelela wemizwa olinganiswa ngalo, Kusobala ukuthi eCupertino bebelokhu bethatha into ebonakala ilula njengebhokisi ngokungathi sína isikhathi eside..