Phakathi kwenkulumompikiswano mayelana nokuvinjelwa okungenzeka kwe-TikTok e-United States, iTumblr inqume ukuvusa omunye wamaphrojekthi ayo amadala: I-Tumblr TV.. Okwaqala njengenjini yokusesha ye-GIF esigabeni sayo sokuhlola manje sekuthatha uhlobo olusha, ukuzivumelanisa nezimfuno zamanje zokuqukethwe ngefomethi eqondile futhi uzama ukuzibeka njengenye indlela esebenza ngayo kumdondoshiya we-ByteDance. Lesi sinyathelo samasu siza ngesikhathi lapho izinkulungwane zabasebenzisi zifuna izinkundla ezintsha ngemuva kokungaqiniseki ngeTikTok.
I-Tumblr TV yethulwa ekuqaleni kweminyaka eyishumi njengethuluzi lokuhlola le-GIF, kodwa ububanzi bayo buye banda kakhulu. Manje ivumela ukudlalwa kabusha kwevidiyo, okuhlanganisa ukuzulazula okuqondile kusetshenziswa ukuswayipha, okufana nesitayela sesiginesha sikaTikTok. Lolu shintsho lwenza i-Tumblr TV ibe isici esibanzi, esifuna ukukhanga abadali bokuqukethwe nezibukeli ezivamile.
I-Tumblr TV: Enye Indlela Phakathi Kokungaqiniseki
Isikhathi esikhethwe yi-Tumblr ukwethula kabusha ithuluzi layo asibonakali saqondana. Kusukela ngoJanuwari 19 odlule, lapho kuqala ukusebenza imithetho e-United States evimbela izinhlelo zokusebenza ezilawulwa izinkampani zangaphandle ezithathwa njengezitha zezwe, isiphetho se-TikTok asiqinisekile. Yize uhulumeni enikeze isikhathi esengeziwe sezinsuku ezingama-75 zokuzama ukufinyelela esivumelwaneni nokugwema ukuvinjelwa ngokuphelele, isimo sokungaqiniseki sidale ukwanda kokusesha kwezinye izindlela phakathi kwabasebenzisi.
Kulo mongo, i-Tumblr ihlangabezane nokwanda okuphawulekayo kwesisekelo sayo sabasebenzisi. Ngokwemininingwane yakamuva, ngosuku okwamenyezelwa ngalo ukuvinjelwa okungenzeka kwe-TikTok, inkundla yabona ukwanda okungama-35% kokulandwa kohlelo lwayo lwe-iOS, kanye nokwenyuka okungama-70% kokubhaliswa okusha emiphakathini yayo. Lezi zibalo zibonisa intshisekelo yabasebenzisi ekuhloleni izinketho elingangena esikhundleni sohlelo lokusebenza lwevidiyo emfushane oludumile.
Izici Nemikhawulo ye-Tumblr TV
I-Tumblr TV inikeza umuzwa wokuphequlula oqondile ukuze uhlole kokubili ama-GIF namavidiyo, ihlelwe ngamashaneli ahlukene njenge-Art noma Sports. Le ndlela ilingisa isitayela sokuswayipha sokuzulazula esithandwa yi-TikTok, ihlinzeka abasebenzisi ngendawo abayijwayele kancane. Nokho, Inguquko ye-Tumblr TV isuka enjinini yokusesha ye-GIF iye ethuluzini levidiyo akubanga nazo izinselele.
Elinye lamaphuzu abuthakathaka akhonjwe abasebenzisi yikhwalithi yokuqukethwe. Amavidiyo amaningi awafomethwanga ukuze abukwe ngokuqondile, njengoba ayengaqoshwanga ngaleyo nhloso. Ngaphezu kwalokho, ama-GIF, ahlala eyingxenye ebalulekile yokuqukethwe okutholakalayo, aletha izinkinga ubumbudumbudu. Le mikhawulo iphambene nolwazi oluphucuzeke kakhulu olunikezwa i-TikTok, egxile kokuqukethwe kwangempela okudalelwe iselula kanye nefomethi eqondile.
I-Strategic and Opportunistic Movement
Ukwethulwa kabusha kwe-Tumblr TV kungahunyushwa njengomnyakazo osebenzisa ithuba lokusebenzisa isikhathi esinzima se-TikTok. Inkundla ifuna ukuheha labo basebenzisi, ababhekene nethuba lokucishwa okuqondile kwe-TikTok e-United States, bahlola ezinye izinketho. Kodwa-ke, i-Tumblr ibonakala iyazi ukuthi kusekhona izici okufanele kuthuthukiswe kuzo bakwazi ukuncintisana ngqo ngezici nokusebenza kwezimbangi zayo eziqondile.
Ngaphandle kokugxekwa, i-Tumblr inethemba lokuthi lesi sici esisha sizosebenza njengendawo yokungena yabasebenzisi abasusiwe be-TikTok. Ukwengeza, ukwethulwa kabusha kwe-Tumblr TV kuphinde kuphendule kumkhuba obanzi embonini, lapho amanye amapulatifomu afana ne-Meta ne-Bluesky aseqalile hlanganisa izici ezifanayo ukuheha izethameli zamavidiyo amafushane.
I-Tumblr TV okwamanje itholakala kubo bonke abasebenzisi., ongayisebenzisa noma ayenze ingasasebenzi kuzilungiselelo zethebhu yephaneli eyinhloko yohlelo lokusebenza. Inkampani ithembise ukuqhubeka nokusebenza ekuthuthukiseni leli thuluzi, ngenhloso yoku thuthukisa ukusebenza kwayo futhi uvumelane kangcono nezidingo zabasebenzisi besimanje.
Lesi sinyathelo seTumblr, nakuba sinesifiso sokuvelela, kusesenendlela ende okufanele siyihambe ukuze sibe enye indlela eqinile yokubusa kweTikTok emakethe yamavidiyo amafushane. Kodwa-ke, isikhathi sizosho uma imizamo yabo ikwazi ukuheha inqwaba yabasebenzisi abafuna ukuhlola ezinye izinhlobo zokuhlangenwe nakho kwedijithali.
